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Traditional Shopping or Online Shopping?

posted Jan 12, 2014, 5:07 AM by I Say You Say

Traditional Shopping or Online Shopping?

Coco Yang

     Thinking of shopping, you might come up with a sentence like “When comparing online shopping with traditional shopping, I found that online shopping seems to provide extra convenience while the traditional shopping provides a greater comfort factor.” Are you a shopper that prefers to shop online or a shopper that prefers shopping in the real store? Traditional shopping can be very time consuming if you haven’t made the decision of what to buy. By contrast, online shopping allows people to shop anytime, anywhere, and of course with no boundaries between countries. In fact, these two ways of shopping share the same purpose, which is buying things. Yet, there are some differences between them.
    The first difference between online shopping and traditional shopping is authenticity. To make an appealing advertisement of products, some online shopping stores tend to exaggerate the facts of the products. By contrast, most traditional stores have no guts to do so. It is because real stores must display the products in front of customers in order to let them touch and feel the products.For example, when a potential customer steps into the store with the purpose of buying a real iPhone 5S, which is a very well-known electric product, the seller dare not sell the fake one because iPhone 5S is so popular that everyone knows what the real iPhone 5S is like. To sum up, the advantage of buying things in the real stores is the products speak for themselves and the disadvantage of buying things online is the products may or may not be authentic.
    The second difference between online shopping and traditional shopping is convenience. Shopping online reduces limitations. It is so convenient that you can shop anytime and anywhere. For example, you can easily visit the website, find the product you want to buy and wait for the product being delivered to you. If you need time to reconsider about the products, all you have to do is put the product in the virtual shopping bag or on the virtual wish list. Usually, you have topay additional shipping costs while shopping online. By contrast, real store shopping is not convenient for people who live far away from stores. Real store shopping istoo time consuming for customers to drive to the stores. In other words, shopping online is more convenient than shopping in traditional stores. But, there are consumers who exist beyond the rosy glow of the department stores—those who have no cars, no access to the Internet, and who live in a cash economy, whose shopping budgets are too small to qualify for shipment costs, and who need their local shops for social contact and face-to-face communication. For those kinds of customers, it is more convenient to shop nearby than online stores so that they can pay and get the products immediately.
     The last difference between online shopping and traditional shopping is the safety issue. Online shopping is not always safe. To make an order online, you have to expose personal data and credit card information. Some bad people can access personal information easily through online transaction andsteal it for unauthorized deals. That is to say, it is quite hard for consumers that buy stuff online to avoid exposing personal data. However, people don’t have to worry aboutthings like that while shopping on the street. No personal data will be exposed because customers can pay directly to the seller by cash or by credit cards. But people who shop in the traditional store have to worry whether the sellers give them counterfeit as change. In fact, it is a small safety issue that can be avoided by being careful while making transactions in traditional stores.

      In conclusion, both kinds of shopping have merits and shortages. The benefits of both shopping online and shopping in real stores are countless. However, it is true that sometimes merits could become shortages and vice versa, depending on the different perspectives that people hold.